Accidental opioid addiction is like a vicious monster, robbing its victims of their jobs, families and even their lives.

The campaign was designed to de-stigmatize the disease of accidental opioid addiction. All assets, including a short film, social elements, events, and book, drive to outthemonster.com.

Gold - 2015 Cannes Lions

AD: Tim Kang

CD: Craig Love, Shayne Millington

CCO: Kevin McKeon

Using Format