Men's Wearhouse - 2019 Brand Campaign
AD - Tim Kang
ECD - John Cornette
There’s a saying, “It seems like guys just don’t care.” That's why it's so important to celebrate the guys who do. With Good on You, we're repositioning Men's Wearhouse as a cultural action-based brand that helps give guys the confidence to care.
The campaign launched with a :60, followed by :15 cut downs of individual vignettes, as well as social and digital assets.
We then looked to the real world. Because as it turns out, there are tons of guys doing good in their communities. We partnered with @TanksGoodNews to create the Good on You Initiative, honoring guys with a custom-made jacket, lapel pin, and donations to their organizations/charity.
Rodney Smith Jr., founder of Raising Men Lawn Care Service, was the first guy we honored with content running on social resulting in a huge uptick in mentions for Men’s Wearhouse.