TUMI - Latitude
ECD - John Cornette
AD - Tim Kang
How do you prove a bag called Latitude can withstand any environment? Easy. You send it on a mission around the globe on a single degree of latitude with Alexander Skarsgard of course.
An interactive micro-site gave fans the opportunity to join Alex on his with 360 degree video of each location, and immersive time-line complete with detailed product demos highlighting the toughness of the bag.
In each location, we showed the durability of the bag with a product demo that felt natural for Alex’s character, turning an RTB into an integral part of the story.