Will Isom
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TUMI - Latitude

TUMI - Latitude

ECD - John Cornette

AD - Tim Kang

How do you prove a bag called Latitude can withstand any environment? Easy. You send it on a mission around the globe on a single degree of latitude with Alexander Skarsgard of course.


An interactive micro-site gave fans the opportunity to join Alex on his with 360 degree video of each location, and immersive time-line complete with detailed product demos highlighting the toughness of the bag.

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In each location, we showed the durability of the bag with a product demo that felt natural for Alex’s character, turning an RTB into an integral part of the story.