SeaPak - Even the Pickest Pick Seapak
Meet the Otterfords; a family of otters dealing with an all too familiar problem, picky eaters. With help from Jim Henson’s Creature Shop, the team behind The Muppets and Sesame Street, we designed three lovable characters from the paws up, down to the tiniest whisker. The idea - to show parents that they are not in this alone, we all deal with picky eaters, and getting kids to eat seafood is no easy task. But with Seapak’s restuarant quality seafood, even the pickiest of eaters will have their plate full of butterfly shrimp, otters and kids alike.
Press - Muse by Clio
“The Moment”
“Ketchup”
Social
Soon, the Otterfords became influencers in all things seafood. We extended the characters to Seapak’s Instagram and Tiktok, taking inspiration from trending memes that “human” influencers were currently posting, raising SeaPak’s engagement 370% year over year.
“Scampi”
Paid Social
Static Posts
The Making Of with Jim Henson’s Creature Shop
Take a look behind the scenes and see how it all came to life!