TUMI - 19 Degree
AD - Tim Kang
ECD - John Cornette
With the agency we filmed nine perfect journey’s. The above are four of my favorite.
To get all 19, we partnered with Tribeca Films Festival and gave up-and-coming student directors the opportunity to pitch and create their own perfect journey film with the 19 Degree bag. All 19 films premiered at Tribeca Films Festival including a custom-made experience that tied all 19 films together.
The entire campaign included digital, social, print, OOH, and experiential.