Will Isom
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TUMI - 19 Degree

 TUMI - 19 Degree

AD - Tim Kang

ECD - John Cornette

19 Films. 19 Directors. 19 Perfect Journeys. One 19 Degree bag. After countless miles traveled, we proved that it’s not about the destination. It’s about the journey.

Press: ESPN - Hypebeast - Little Black Book

Alex Atala - Chef’s Table

Russell Westbrook - NBA MVP

Linda Rodin - Fashion Stylist

Mark Gonzales - Skateboarding Legend/Artist

With the agency we filmed nine perfect journey’s. The above are four of my favorite.

To get all 19, we partnered with Tribeca Films Festival and gave up-and-coming student directors the opportunity to pitch and create their own perfect journey film with the 19 Degree bag. All 19 films premiered at Tribeca Films Festival including a custom-made experience that tied all 19 films together.

The entire campaign included digital, social, print, OOH, and experiential.