ECD - Craig Love/Shayne Millington
AD - Tim Kang
Accidental addiction is like a vicious monster, robbing its victims of their jobs, families and even their lives. With “Out the Monster” we set out to de-stigmatize the disease of accidental opioid addiction and invite victims to have more open conversations.
Gold Digital - Cannes Lions 2015
An unbranded horror film drove to a micro-site where victims and their families could learn more about the “monster”, how it could be defeated, and the proper steps to take when seeking treatment.
Along with the short film, the campaign featured a micro-site, digital, social and even a book. Check out the case study for the full campaign.