Will Isom
wmisom@gmail.com
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Orexo

ECD - Craig Love/Shayne Millington

AD - Tim Kang 

Accidental addiction is like a vicious monster, robbing its victims of their jobs, families and even their lives. With “Out the Monster” we set out to de-stigmatize the disease of accidental opioid addiction and invite victims to have more open conversations.

Gold Digital - Cannes Lions 2015

An unbranded horror film drove to a micro-site where victims and their families could learn more about the “monster”, how it could be defeated, and the proper steps to take when seeking treatment.

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Along with the short film, the campaign featured a micro-site, digital, social and even a book. Check out the case study for the full campaign.