Back the Bodega
The New York bodega has transcended the bounds of language barriers and culture to become an essential part of New York neighborhoods.
As a way to celebrate and give back to New York bodegas, we launched “Back the Bodega,” a special dedication to these community cornerstones. The campaign features three short films that highlight the people behind them and the importance of supporting small businesses along with a website where people can learn more about the bodegas and even purchase merch.
Press - Adweek
Each film is designed to present the subject, the bodega, as it lives and breaths featuring real owners and patrons, while also using personnel storytelling with each film being developed by three unique directors with ties to the neighborhood.
Branded merch was created for each bodega with all proceeds going to the small business owners.
