TUMI - Latitude
How do you prove a bag named Latitude can withstand any environment? Easy. You send it on a mission around the globe on a single degree of latitude.
Press: ADWEEK
An interactive micro-site gave fans the opportunity to join Alex on his journey with 360 degree video of each location, as well as an immersive time-line complete with detailed product demos highlighting the toughness of the bag.
In each location, we showed the durability of the bag with a product demo that felt natural for Alex’s character, turning an RTB into an integral part of the story.
Made with help from the talented team at EP+Co. Tim Kang (AD) & John Cornette (ECD)