Denny's - Denny's on Demand
The Grand Canyon. The Pool. Or your bed. With Denny's on Demand, the world is your diner. With the launch of ‘Denny’s on Demand, we introduced an all-new online ordering platform for takeout or delivery and changed the way America thinks about the diner.
It all started with a teaser, gollowed by a 360 degree campaign with the Denny’s booth showing up in all the places you can now have Denny’s.
We featured “Waymond” from the Comedy Central show Workaholics in social. Turns out he was an extra in casting and we just couldn’t pass up the opportunity to work with a legend. Then Jimmy Kimmel and Guillermo got involved along with tons of others. Check out the case study below for the full campaign.
But soon we realized there was something powerful in the idea of being able to eat Denny’s anywhere. So, we traded the booth in for an 18-wheeler, creating the Denny’s Mobile Relief Diner. A mobile kitchen designed to feed those in need no matter where they are. The whole concept was up and running in just twelve days to help those affected by natural disaster.
Made with help from the talented team at EP+Co. Tim Kang (AD) & Mike Lear (ECD)