ZENWTR
What do yogi’s and Danny McBride have in common? They both love the f@cking ocean. Zenwtr came to us wanting to activate the yoga community to stop ocean-bound plastic. So, we created the #ZenPose. For every yoga pose posted, Zenwtr would donate to ocean conservation. But we knew we had to make a splash to get it off the ground. Enter Danny McBride, a guy who loves the ocean so much he moved to Charleston, SC. And when you’re working with a celeb like Danny. It’s best to just let Danny be Danny.
The campaign launched on National Ocean Conservation Day where Danny and a couple look-a-likes proclaimed their love for the ocean, yoga, and ZenWtr.
Pre-Roll RTB-specific bumpers aired on internets everywhere.
The challenge took off on social media as everyone from celebrities to dogs took part in the fun, raising money for a great cause in the process.
Made with help from the talented team at EP+Co. Tim Kang (AD) & John Cornette (CCO)