TUMI

19 Degree


When it came time to launch Tumi’s 19 Degree collection, we didn’t just want people to buy the bag. We wanted to inspire them to take their perfect journey. But how do you accomplish that when everyone’s idea of a perfect journey is different? 


19 Films. 19 Directors. 19 Perfect Journeys. One 19 Degree bag.


After countless miles traveled, we proved that it’s not about the destination. It’s about the journey.


* Below are a couple of my favorites along with the campaign case study. 


Press: ESPN - Hypebeast - Little Black Book


AD - Tim Kang

ECD - John Cornette

Hit that down arrow one more time for the case study. Go ahead. You know you wanna. 

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